We started managing social media management for business purposes in 2009.
A lot has changed since then and a truly remarkable phenomenon that we have personally noticed is that “buzz” is no longer enough. It is a big part of the equation, but truly, we feel, in order for small businesses to benefit from social media, a new approach is needed.
To keep it brief yet informative, here are 4 ways that social media should be used in your business today.
1. Build the buzz. Create a voice for the brand, build the image, be consistent in messaging, identify a healthy mix of third party content and original inputs to provide value added content.
2. Grow the community. Reach out to influencers, users and prospects to build a community of likeminded people who will help the brand grow.
3. Evangelize. At DPM*Social we work only with brands that we truly believe in. It’s not enough to take a brand on as a client and just do the basics. You need to a lot more. Let everyone know that you’re promoting the brand and be enthusiastic about it yourself. This is a toughie because when you have influencers like Guy Kawasaki (who has just recently joined Canva as the chief evangelist) they carry a lot of clout with them which will result in increased notoriety for the brand. But even if you’re not one of the top dogs in social or digital marketing, you need to do your part by ensuring that you and your employees are fully behind the brand you promote.
4. Build sales. Wow, when did sales become a part of social media? I’d argue that it always was a part of it. In fact, when I founded the organization in New York, I needed to know that social media had the ability to generate revenue. We were able to procure 5 new clients using only Twitter and email marketing for our very first client within 3 months. These were long term contracts and the money generated had a huge ROI. It was then that we believed in social media and began offering our services to clients in India and the U.S. Through the art of micro targeting, if not direct sales, we believe that social media consultants and social media agencies are responsible for acquiring warm leads for all their clients. Otherwise the ROI is just not rich enough to sustain an ongoing partnership.
This is the brief of it. If you have specific pointed questions, feel free to contact us through our website. We love this stuff!